Sales Performance

Know why calls win and why they lose

Track objections, stage execution, key moments, sentiment shifts and deal killers with evidence and recommendations.

Outcome and effectiveness scoring

Vootery labels outcomes with confidence so you can filter out uncertain cases.

Outcome classification

Won, Lost, Scheduled or Unclear. Each outcome includes a confidence score. Filter dashboards to exclude low-confidence classifications.

Won Lost Scheduled Unclear

Effectiveness scoring

Effectiveness is paired with evidence, not just a number. The score runs 1 to 10 with supporting call quality, engagement and communication metrics.

Objections and responses

See the customer's words, not a paraphrase.

What gets extracted per objection

Customer wording

Exact words used by the customer

Agent response

How the agent handled it

Effectiveness

Rating of the response quality

Recommended response

What works from won calls

Timestamp

Jump to the exact moment in the call and listen to the original audio

Grounded recommendations

Recommended responses are grounded in what worked in won calls. The knowledge base aggregates objection responses across all calls so recommendations improve over time.

Deal killers and missed opportunities

Deal killers explain what stopped the sale, not just what was said.

Deal killers

A list of specific actions, omissions or statements that stopped the sale. Each has a severity rating so teams can prioritise coaching.

Missed opportunities

Missed opportunities highlight what should have happened next. These are actionable moments the agent could have capitalised on but did not.

Counterfactuals

What-if notes describe alternative approaches the agent could have taken. Useful for coaching conversations and training material.

Techniques and stage performance

Stage scores show where performance breaks down.

Stage scores across 5 stages

Opening Score 1-10
Discovery Score 1-10
Pitch Score 1-10
Objection Handling Score 1-10
Close Score 1-10

Each stage gets a technique breakdown showing what was used and how well it was executed.

Communication metrics

Communication metrics help diagnose fatigue, pace issues and pressure errors.

Talk ratio

Agent vs customer speaking time

Pacing

Speaking speed and variation

Silences and interruptions

Awkward pauses and overlaps

Want to see how Vootery flags compliance misses and deal killers in under a minute?

Bring a call sample, your scripts or non-negotiables, and your current QA process.

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